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IMVELO · THE ROAST LAB

Become the roaster

Choose your origins and sculpt the curve by hand — not artificial intelligence, but ancestral.

1

Choose your origins

Tap to add up to five African origins, then drag to balance the blend.

2

Sculpt the roast

Drag any point on the curve by hand, pick a classic profile, or roast by taste.

Total time & first crack are read straight off your curve.
3

Taste your cup

This is what your roast becomes — adjust the steps above and watch it change.

total roast
first crack
development
drop temp
Tasting notes
4

Name & share your roast

Let the roaster name it, then post your one-off roast to your Story.

5

Make it yours

Choose your quantity and add your blend to the cart.

Your custom blend
Select origins to begin
2 kg
Imvelo = Nature. Not artificial intelligence — ancestral. Your roast is finished by hand on the drum in Lusaka 🔥